The 7-Virtues Perfume

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To launch their new, longer-lasting line of clean perfumes that last twenty-four hours and linger for up to seventy-two, The 7 Virtues Perfume had a simple message: smell great for longer, without having to shower.

 

As the freelance copywriter on this project, it was my job to craft this message for 3 online videos meant to poke fun at traditional, highfalutin perfume tropes to connect with a younger, more free-spirited demographic who values longevity above all else.