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What's a Longcut?
It's the opposite of a shortcut. It's a call to adventure. A departure from the norm. And an attempt to make driving fun again.
I helped bring this spirit of adventure to life through an array of social executions all laddering up to #76Longcut.
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"Point Reyes is the 2nd foggiest place in North America. Hence the really cool lighthouse. #76Longcut"
Channel: Facebook, Twitter
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"Go for the views. Stay for the sea monsters. #LakeWashington #Willatuk #76Longcut"
Channel: Facebook, Instagram
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"Gone bananas. Because we’ve gone for a #76Longcut. #InternationalBananaMuseum"
Channel: Facebook, Twitter
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"Take this as a sign from nature. A sign that clearly reads 'fill up.' #76Longcut"
Channel: Facebook, Twitter
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"Look out, Seattle. @bethanymarieco’s coming for you. Be sure to follow along with her #76Longcut."
Channel: Instagram
Results
441mm total brand impressions, 240% over industry average on social platforms.
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