#HaveABall

2017 marked the 50th anniversary of America's first antenna topper; the 76 Antenna Ball. To celebrate, I helped come up with and execute a social campaign that conveyed the sense of freedom, adventure, and individuality that's been a part of the 76 Antenna Ball since the get go.

 

We had some fun imagining where this ball's been over the years, and topped a few more antennas along the way. 

Post Copy
"In 1967, a ball was born. And for the first time ever, an antenna was topped. The 50th anniversary of our 76® Antenna Ball has arrived. Let’s get this ball rolling. #HaveABall"
Channel: Facebook, Instagram, Twitter
Post Copy
"After 50 years of Earthly exploration, our 76® Antenna Ball is looking to expand its horizons. Where will you go with yours? Tell us by commenting below for a chance to score one for free. #HaveABall"
Channel: Facebook, Instagram, Twitter

Packaging

Followers who won a topper received a package I helped develop that came complete with our campaign hashtag and the coordinates to a secret roadside vista.