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At Your Service
Bank of the West was looking to use its close association with the BNP Paribas Open tennis tournament to elevate its brand message of premium service through social.
So, I thought it’d be funny to have a tennis pro be at the service of its social followers.
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"We’re all about providing you with the very best. That’s why we’re having a tennis pro be at your service. ✔️our IG Story to get a premium taste of the #BNPPO18. #AtYourService"
Channel: Facebook, Instagram
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