Broncos Over Coffee

 

In conjunction with their KickBack Card Rewards Program, Conoco also wanted to give fans the chance to “Kickback with a Bronco” when they sign up for a KickBack Card. 

To promote this activation, I came up with and a video series slated for social that showed our followers what it’s like to “KickBack with a Bronco” by showing them how the Broncos ick back over coffee.

Fears :60

 

Two Broncos Players sit in chairs with Conoco Coffee placed on a small table between them. They’re in a nondescript location; perhaps in front of a black background or somewhere in Mile High Stadium.

 

(Music up) Light coffeehouse music.

 

SUPER:                                            Broncos Over Coffee.

 

VON MILLER:                                   What’s your biggest fear?

 

DONALD STEPHERSON:                … Fearlessness.

 

VON MILLER:                                   What?

 

DONALD STEPHERSON:                …Yeah. Fearlessness.

 

VON MILLER:                                   You’re… afraid of not being afraid?

 

DONALD STEPHERSON:                Yeah.

 

Von Miller takes a sip of his Conoco Coffee.

 

VON MILLER:                                   Okay.

 

DONALD STEPHERSON:                What are you afraid of?

 

VON MILLER:                                   … Street performers.  

 

DONALD STEPHERSON:                That seems pretty specific.

 

VON MILLER:                                   They’re unpredictable.

 

DONALD STEPHERSON:                Like a puma.

 

VON MILLER:                                   Exactly. Like a puma.

 

Both take a sip of their Conoco Coffee.

 

SUPER:                                            Broncos Over Coffee.

Superpowers :60

 

Two Broncos Players sit in chairs with Conoco Coffee placed on a small table between them. They’re in a nondescript location; perhaps in front of a black background or somewhere in Mile High Stadium.

 

(Music up) Light coffeehouse music.

 

SUPER:                                 Broncos Over Coffee.

 

PLAYER 1:                            If you could have a superpower what would it be?

 

PLAYER 2:                            … Probably night vision.

 

PLAYER 1:                            Interesting.  

 

PLAYER 2:                            I’ve always wanted to be a knight.

 

PLAYER 1:                            … What?

 

PLAYER 2:                            Yeah, ever since I was little.

 

PLAYER 1:                            … I think you’re misinterpreting “night vision.”

 

PLAYER 2:                            Uhm… Don’t think so; it gives you vision like a knight…                                                  It’s right there in the name. 

 

Player 1 takes a sip of his Conoco Coffee.

 

PLAYER 1:                            Wow.

 

PLAYER 2:                            Dragons. Wizards. Princesses. You can see all of it.

 

PLAYER 1:                            No… It lets you see things at night.

 

PLAYER 2:                            Yeah. And day. Like a knight.     

 

PLAYER 1:                            Man. Just, seriously misinformed.

             

SUPER:                                 Broncos Over Coffee.

Horsy :30

A Broncos Player sits at a table playing chess against Miles (Broncos mascot). Both have a cup of Conoco Coffee.

 

(Music up) Light coffeehouse music.

 

SUPER:                                 Broncos Over Coffee.

 

The player moves a chess piece.

 

PLAYER 1:                            Your move.

 

Miles contemplates. Then moves his Knight.

 

PLAYER 1:                            Interesting.

 

Player 1 moves another one of his pieces.

 

PLAYER 1:                            Check.

 

After a beat, Miles tries to make an illegal move with his Knight.

 

PLAYER 1:                            No… you can’t do that.

 

Miles, confused, reaches for his other Knight.

 

PLAYER 1:                            You have to move your King.

 

Miles waits. He looks at the board, then slowly reaches for the other player’s Knight.

 

PLAYER 1:                            Miles, you can’t just play the horsy characters.

 

Miles backs off, slightly dejected. He then slowly reaches for the player’s other knight.

 

PLAYER 1:                            Nooo….

 

SUPER:                                 Broncos Over Coffee.

Mean Cup of Joe :30

 

[SFX: Cheers of the crowd.]

 

Open in a stadium tunnel. The Broncos’ Von Miller comes hobbling down the hallway carrying his jersey and a Conoco Coffee. He takes a sip before a young man – late 20s – notices and begins to follow.

 

YOUNG MAN:                      Hey, Mr. Miller?

 

No reaction from Miller.

 

YOUNG MAN:                      … Mr. Miller?

 

VON MILLER:                      Yeah!?

 

YOUNG MAN:                      Hey! Hi. I just wanted to say… I… I think you’re                                                               awesome, man.

 

Now Miller stops and turns to fully acknowledge the man.

 

YOUNG MAN:                      Anyway. I hope you feel better.

 

The young man turns to exit the tunnel. Miller smiles before taking another sip of his Conoco Coffee.

 

[SFX: A light and upbeat song begins to play.]

 

VON MILLER:                      Hey, kid. Catch.

 

Miller tosses his cup of coffee at him. Surprised, the young man fumbles the cup and spills coffee all over himself. Just as he begins to yelp;

 

[CUT TO BLACK]

TITLE:                                  Don’t go to a Bronco.

                                             Got to a Conoco.

                                               

TITLE:                                  Free Conoco Coffee 6-10am mornings after every                                                           Broncos win.