Broncos Over Coffee
In conjunction with their KickBack Card Rewards Program, Conoco also wanted to give fans the chance to “Kickback with a Bronco” when they sign up for a KickBack Card.
To promote this activation, I came up with and a video series slated for social that showed our followers what it’s like to “KickBack with a Bronco” by showing them how the Broncos ick back over coffee.
Fears :60
Two Broncos Players sit in chairs with Conoco Coffee placed on a small table between them. They’re in a nondescript location; perhaps in front of a black background or somewhere in Mile High Stadium.
(Music up) Light coffeehouse music.
SUPER: Broncos Over Coffee.
VON MILLER: What’s your biggest fear?
DONALD STEPHERSON: … Fearlessness.
VON MILLER: What?
DONALD STEPHERSON: …Yeah. Fearlessness.
VON MILLER: You’re… afraid of not being afraid?
DONALD STEPHERSON: Yeah.
Von Miller takes a sip of his Conoco Coffee.
VON MILLER: Okay.
DONALD STEPHERSON: What are you afraid of?
VON MILLER: … Street performers.
DONALD STEPHERSON: That seems pretty specific.
VON MILLER: They’re unpredictable.
DONALD STEPHERSON: Like a puma.
VON MILLER: Exactly. Like a puma.
Both take a sip of their Conoco Coffee.
SUPER: Broncos Over Coffee.
Superpowers :60
Two Broncos Players sit in chairs with Conoco Coffee placed on a small table between them. They’re in a nondescript location; perhaps in front of a black background or somewhere in Mile High Stadium.
(Music up) Light coffeehouse music.
SUPER: Broncos Over Coffee.
PLAYER 1: If you could have a superpower what would it be?
PLAYER 2: … Probably night vision.
PLAYER 1: Interesting.
PLAYER 2: I’ve always wanted to be a knight.
PLAYER 1: … What?
PLAYER 2: Yeah, ever since I was little.
PLAYER 1: … I think you’re misinterpreting “night vision.”
PLAYER 2: Uhm… Don’t think so; it gives you vision like a knight… It’s right there in the name.
Player 1 takes a sip of his Conoco Coffee.
PLAYER 1: Wow.
PLAYER 2: Dragons. Wizards. Princesses. You can see all of it.
PLAYER 1: No… It lets you see things at night.
PLAYER 2: Yeah. And day. Like a knight.
PLAYER 1: Man. Just, seriously misinformed.
SUPER: Broncos Over Coffee.
Horsy :30
A Broncos Player sits at a table playing chess against Miles (Broncos mascot). Both have a cup of Conoco Coffee.
(Music up) Light coffeehouse music.
SUPER: Broncos Over Coffee.
The player moves a chess piece.
PLAYER 1: Your move.
Miles contemplates. Then moves his Knight.
PLAYER 1: Interesting.
Player 1 moves another one of his pieces.
PLAYER 1: Check.
After a beat, Miles tries to make an illegal move with his Knight.
PLAYER 1: No… you can’t do that.
Miles, confused, reaches for his other Knight.
PLAYER 1: You have to move your King.
Miles waits. He looks at the board, then slowly reaches for the other player’s Knight.
PLAYER 1: Miles, you can’t just play the horsy characters.
Miles backs off, slightly dejected. He then slowly reaches for the player’s other knight.
PLAYER 1: Nooo….
SUPER: Broncos Over Coffee.
Mean Cup of Joe :30
[SFX: Cheers of the crowd.]
Open in a stadium tunnel. The Broncos’ Von Miller comes hobbling down the hallway carrying his jersey and a Conoco Coffee. He takes a sip before a young man – late 20s – notices and begins to follow.
YOUNG MAN: Hey, Mr. Miller?
No reaction from Miller.
YOUNG MAN: … Mr. Miller?
VON MILLER: Yeah!?
YOUNG MAN: Hey! Hi. I just wanted to say… I… I think you’re awesome, man.
Now Miller stops and turns to fully acknowledge the man.
YOUNG MAN: Anyway. I hope you feel better.
The young man turns to exit the tunnel. Miller smiles before taking another sip of his Conoco Coffee.
[SFX: A light and upbeat song begins to play.]
VON MILLER: Hey, kid. Catch.
Miller tosses his cup of coffee at him. Surprised, the young man fumbles the cup and spills coffee all over himself. Just as he begins to yelp;
[CUT TO BLACK]
TITLE: Don’t go to a Bronco.
Got to a Conoco.
TITLE: Free Conoco Coffee 6-10am mornings after every Broncos win.