Grow Your Rewards

We’re all familiar with the concept of cash-back rewards: the more you spend, the more you’re rewarded. But what if that same idea could apply to your utilities? Enter the Freedom Rewards plan from Texas utility company, TXU Energy. A completely new concept for the category, Freedom Rewards lets you earn 30% back in free electricity anytime you use energy.

My job was to come with a fully integrated campaign bringing this new plan and the power of 30% rewards to life. So, we thought it’d be fun to imagine a world where all the benefits of this stellar deal become larger than life before your very eyes.

Grow Your Rewards

We’re all familiar with the concept of cash-back rewards: the more you spend, the more you’re rewarded. But what if that same idea could apply to your utilities? Enter the Freedom Rewards plan from Texas utility company, TXU Energy. A completely new concept for the category, Freedom Rewards lets you earn 30% back in free electricity anytime you use energy.

My job was to come with a fully integrated campaign bringing this new plan and the power of 30% rewards to life. So, we thought it’d be fun to imagine a world where all the benefits of this stellar deal become larger than life before your very eyes.

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