TXU Energy
When it comes to electricity in Texas—a state where residents get to choose their energy provider—there’s a lot to talk about. But as the most trusted name in the category, it’s a conversation TXU Energy is more than willing to have.
Using the brand’s pre-existing spokesperson and “friendly neighbor” campaign, I helped bring the ease, popularity, and savings of their various energy plans to life through TV, radio, OOH, and digital.
TXU Energy
When it comes to electricity in Texas—a state where residents get to choose their energy provider—there’s a lot to talk about. But as the most trusted name in the category, it’s a conversation TXU Energy is more than willing to have.
Using the brand’s pre-existing spokesperson and “friendly neighbor” campaign, I helped bring the ease, popularity, and savings of their various energy plans to life through TV, radio, OOH, and digital.
My job was to come up with a fully integrated campaign bringing this new plan and the power of 30% rewards to life. So, we thought it’d be fun to imagine a world where all the benefits of this stellar deal became larger than life before your very eyes.