Halo: Starscope

 

To launch Halo: The Master Chief Collection, I helped come up with a mobile-first, 360º immersive digital experience called Halo: Starscope. With it, fans could use their mobile devices to explore the Halo universe.

Over the course of the project, I became a pretty big Halo nerd. Not only did I research and decide what all went into the experience, but I also wrote all the featured messaging.
In the end, the experience won some awards, and helped Halo: The Master Chief Collection become one of the best-selling games of 2015.

Results

  • 2015 M.M.A Smarties Silver Award winner for Global Product / Services Launch

  • 2015 Epica Bronze Medal Award winner in Mobile Games and Mobile Sites categories

  • Official honoree at the 2015 Webby Awards: Games-Related

  • Netted agency an additional $125,000 in campaign budget

  • Quadrupled Xbox's usual conversion rate for a title release