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I Spy 76
West Coast brand 76 was opening its doors in 40 new markets back east. To help introduce drivers to the brand's sense of playfulness, we created a series of highly stylized sets depicting some of the more iconic aspects of our new markets—Georgia, New York, Tennessee, and Texas. We also created a series of holiday-themed images—First Day of Fall, Halloween, Christmas, and New Year’s Eve. Posted to social, we hid a 76 ball in each one, asked followers to spot the hidden ball, and reminded them where they could find their local 76.
I concepted and pitched this social execution to the client, as well as wrote the below captions.
Tennesse
"Getting lost in Tennessee’s music to our ears. 🎶 Try finding us in this photo, then come find us in real life using our station finder. #DriverSide"
Channel: Facebook, Instagram
New York
"Looking for amusement? Try finding us in this photo. Then come find us in real life by using our station finder. 🎢 🎡 🎉 #DriverSide"
Channel: Facebook, Instagram
Georgia
"We make being lost in Georgia as pretty as a peach. 🍑 Try finding us in this photo, then use our station finder to find us in real life. #DriverSide"
Channel: Facebook, Instagram
Texas
"With so much to explore, it’s easy to get lost in Texas. See if you can spot us in this photo. Then find us in real life by using our station finder. #DriverSide"
Channel: Facebook, Instagram
First Day of Fall
"We fit in well with fall. See if you can find us in this photo. Then find us in real life by using our station finder. #DriverSide"
Channel: Facebook, Instagram
Halloween
"As darkness falls across the land, the 76® ball hides from ghoulish hands. 👻 See if you can spot it nice and good, then come find us in your neighborhood. 🎃 #DriverSide #Halloween"
Channel: Facebook, Instagram
Christmas
"Have yourself a merry little time finding us in this photo. Then have an easy time finding us in real life using our station finder. 🎁 🎄 #HappyHolidays #DriverSide"
Channel: Facebook, Instagram
New Year's Eve
"Say goodbye to 2018 by saying hello to 76®. Try finding us in this photo, then use our station finder to find us in real life. #NewYearsEve #DriverSide"
Channel: Facebook, Instagram
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