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Parents Empowered
Parents Empowered is Utah’s foremost advocate for preventing underage drinking. Their campaign, "Parents! The #1 Reason Kids Don’t Drink” starred a Brady-Bunch-style family meant to be the exaggerated model for alcohol prevention and add some levity to an otherwise uneasy conversation.
I was a part of the team that helped successfully defend this piece of business for the agency after a competitive pitch and wrote the below spot, which quickly turned into a fan favorite.
We obviously had to make real-life versions of our obnoxiously large magnet. Handed out through social and at Parents Empowered events, Utahns could make our key messaging a playful—albeit massively important—fixture of their home refrigerators or wherever else they saw fit.
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