Phillips 66 + Big 12

 

True to their "Proud to be Here" slogan, Phillips 66 sponsors a number of high-profile events across their target region. Chief among them is the Big 12 Men's Basketball Tournament held in Kansas City. 

 

Using social to promote the Phillips 66 name and tout their title sponsorship, I helped come up with and execute on-the-ground social activations throughout the weekend.

 

These included things like an in-game promotion, a geocache activation, and a social charity event. Which was pretty cool.

Client

Phillips 66 Gas Stations

Agency

Razorfish