Tell the story of Lara Croft’s transformation from survivor to warrior, sexual entity to real-world badass, in preparation for the reboot title, Rise of the Tomb Raider.
What I Did
Came up with a digitally-led geocache experience that put fans in the same boots as Lara Croft.
How It Works
Cryptic messages are released through social.
Upon clicking, users are led to a microsite that geolocates their position.
Red dots signify nearby caches.
A user can download select items - such as maps and audio logs - from each geocache.
To collect real items, a user must venture out to find the physical geocache.
Users are encouraged to log their finds via social, helping solve a larger community puzzle.