Tell the story of Lara Croft’s transformation from survivor to warrior, sexual entity to real-world badass, in preparation for the reboot title, Rise of the Tomb Raider.  

What I Did

Came up with a digitally-led geocache experience that put fans in the same boots as Lara Croft.






How It Works

  1. Cryptic messages are released through social.

  2. Upon clicking, users are led to a microsite that geolocates their position.

  3. Red dots signify nearby caches.

  4. A user can download select items - such as maps and audio logs - from each geocache.

  5. To collect real items, a user must venture out to find the physical geocache.

  6. Users are encouraged to log their finds via social, helping solve a larger community puzzle.