Assignment
Tell the story of Lara Croft’s transformation from survivor to warrior, sexual entity to real-world badass, in preparation for the reboot title, Rise of the Tomb Raider.
What I Did
Came up with a digitally-led geocache experience that put fans in the same boots as Lara Croft.
Client
Xbox
Agency
razorfish
How It Works
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Cryptic messages are released through social.
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Upon clicking, users are led to a microsite that geolocates their position.
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Red dots signify nearby caches.
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A user can download select items - such as maps and audio logs - from each geocache.
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To collect real items, a user must venture out to find the physical geocache.
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Users are encouraged to log their finds via social, helping solve a larger community puzzle.