Stuff Happens

If you’ve ever ridden public transportation, you know that sometimes, stuff happens. Stuff like construction, accidents, inclement weather, and a whole host of other unforeseen inconveniences that lead to annoying delays and detours. That’s why the Utah Transit Authority (UTA) came out with Service Alerts; a notification system letting riders know when stuff is affecting their commute.

 

I helped come up with some pretty fantastical scenarios showing off the clear benefit of this new feature and wrote for all pieces of this integrated campaign.

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Social Post Copy
"There’s always a snowball’s chance in Utah. ⛄ Know how it affects your routes by signing up for Service Alerts today."
Channel: Instagram, Facebook
Social Post Copy
"Whether your ride is held up 12 minutes or 12 lightyears, stay in the know with Service Alerts. Because stuff happens."
Channel: Instagram, Facebook
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