Stuff Happens​

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If you’ve ever ridden public transportation, you know that sometimes, stuff happens. Stuff like construction, accidents, inclement weather, and a whole host of other unforeseen inconveniences that lead to annoying delays and detours. That’s why the Utah Transit Authority (UTA) came out with Service Alerts; a notification system letting riders know when stuff is affecting their commute.

 

I helped come up with some pretty fantastical scenarios showing off the clear benefit of this new feature and wrote for all pieces of this integrated campaign.