Client
Visa
Assignment
Use Visa.com as a platform to showcase Visa as the world leader in payment technology.
The Idea
Paint a cultural vignette of cities, states, and even countries based upon their purchasing trends.
How It Works
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On Visa.com, an interactive map pinpoints a User’s location.
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The map shows the most commonly purchased item their area.
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A pop-out slider displays more info about their area, and the Visa tech bringing this data to life.
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Scrolling down reveals the User's sister city in terms of purchasing trends.
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Further down, a live-tile box displays trends of other cities around the world.
Agency
razorfish