We Have The Power

Southern California Edison launched a massive clean-energy initiative aimed at helping California become 100% carbon free by the year 2045. While certainly impressive, this goal also sounds distant and to most people, a bit intangible. 

My job was to come up with a fully integrated brand campaign that not only brought attention to this clean-energy mission but also made everyday Southern Californians feel like they could make a difference.
 

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Post Copy

"Standby power can account for 10% of your annual electricity use. So, if you’re not using it, unplug it. 🔌 🙅‍♀️ #WeHaveThePower"

Channel: Facebook, Instagram
Post Copy

"Standby power can account for 10% of your annual electricity use. So, if you’re not using it, unplug it. 🔌 🙅‍♀️ #WeHaveThePower"

Channel: Facebook, Instagram
Post Copy

"Whip up a more energy-efficient California by shutting off your oven for the final 7 minutes of cooking; the trapped heat will finish the job. #WeHaveThePower"

Channel: Facebook, Instagram
Post Copy

"Whip up a more energy-efficient California by shutting off your oven for the final 7 minutes of cooking; the trapped heat will finish the job. #WeHaveThePower"

Channel: Facebook, Instagram
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