We <3 Fresh Air
From weekend hikers to intrepid surfers, energy company Phillips 66 is full of people who love getting fresh air. Which is why they’re so committed to keeping the air fresh. So, to give life to the company’s industry-leading environmental practices, we created a video campaign following the active lifestyles of actual Phillips 66 employees. With each mini vignette, we established a brand that’s truly all about fresh air.
For my part, I concepted, wrote, and helped produce the below content.
To find the best stories, we created digital and printed materials set up around company HQ that encouraged employees to participate in our campaign.